SHEFights 2

September 15th, 2018 marked the long-awaited return of SHEFights in Toronto. The first SHEFights was a massive success that it only made sense to make this a yearly event. The card was stacked from top to bottom with elite athletes from North America and Australia. Back Forward Kick Productions, partnered with Diamond Promotions producing this thrilling event.

Keeping with the theme/style of the previous SHEFights poster, I decided to go minimal. I wanted to mimic the Japanese Sumi-e paintings. These paintings exuded power with just a simple brush stroke. Looking back at the previous poster, I felt that it was too much. I took note and made this year simpler.

I designed all aspects of the tournament including posters, social media, tees, medals, tickets and program.