SHEFights 3

Returning in 2020, I chose to go in the opposite direction in regards to design to previous years.

The theme this year went through various incarnations – from pin-up girl to girl gang, and to yet another Asian inspired image. The inspiration for the poster came from listening to my female rockers playlist. BAM! Being a campfire guitarist, and a wannabe rock band drummer, I see these ladies as the epitome of cool. They are rock goddesses. But in their path to becoming rock goddesses, there were several hardships to be heard and seen. In a similar path, females were few and far between in Muay Thai. We had our idols and heroes in the sport but there were so little. While we are still relatively a small population (but making ground), we are making a big noise. And so this the result – heavily influenced by a Bikini Kill poster.

I designed all aspects of the of tournament including posters, social media, tees, medals, tickets, and program.